Persistence Pays Off

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Persistence is vital to successful selling 


How vital? Very - According to the National Sales Executives Association. Their survey unearthed these startling findings:

80% of all new sales are made after the fifth contact to the same prospect. 

48% of all salespersons make ONE call or contact then cross off the prospect. 

25% quit after the second call or contact. 

12% call or make contact three times then quit. 

10% keep calling or making contacts. 

The Ten Percent Who Persist Get Payoffs. 

They Collect They Dividends on What Others Invested. 

Note: 96% of all sales are made after the 19th contact with the same prospect. Based on the cost of the sales contact, account potential and the profits of the product/service, find your limit for cost/effective selling. 

The Hunt - Prospecting for New Business
Study done many years ago by John Charnay of the National Sales Executives Association (NSEA)* illustrating how many contacts it takes to win a sale versus how many contacts are normally attempted. 

* NSEA is now Sales and Marketing Executives International (https://smei.org/mission/history)

Select this link to preview and buy: The Hunt - Prospecting for New Business

Bestselling Books by Robert "Bob" DeGroot

Dr. Robert “Bob” DeGroot, M.Ed., DCH
Author of 22 Best Selling eBooks

Sales Training International

https://www.saleshelp.com for more information

© 2020 Robert P DeGroot

Dr. Robert "Bob" DeGroot is the founder and president of Sales Training International. He is a bestselling author, counselor, consultant, sales professional, and trainer. He has over 40 year's experience in the fields of sales, sales management, customer service, psychology, hypnosis, and program development. He holds a Bachelor of Arts degree in Psychology and Master of Education in School Psychology from Texas State University. He earned his Doctor of Clinical Hypnotherapy degree from the American Institute of Hypnotherapy. He is the author of 70 + Instructor-led training manuals, 50 + Web-based training courses, and 40 + books and ebooks.

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